Marketing, Human Capital and Public Policy Analytics
Leverage data to make better decisions
Insights are critical to making better decisions and getting the performance and business results you need. We can help with all forms of qualitative and quantitative marketing analytics. This includes everything from online focus groups and eye tracking to custom surveys and data mining
Human Capital Analytics
People are every organizations greatest asset
Making better decisions about your human capital is important, especially in the middle of the COVID-19 crisis. We can help with employee listening, human capital analytics, turnover analysis, pay equity insights, or change management
Public Policy Analytics
Constituent and Stakeholder support is critical
Most polling isn't worth the paper it is printed on. Typically little more than a data dump, polling is rear-view mirror looking - it is a pulse check at a point in time. Useful to check if a patient is still alive, but there is little value beyond that. We can change this for government organizations (and a few select candidates) who want prescriptive insights that drive constitute and stakeholder preferences, gathering greater support, public buy-in and voter engagement.
Who We Are
20 plus years of delivering actionable insights
Tim is a marketing, human capital and public policy analytics executive who has provided insights and guidance to a deep roster of Fortune 500 c-suite leaders and government agencies worldwide. He has spoken at dozens of conferences, been interviewed in some of the most prestigous business publications and written two books: "Measuring Customer Satisfaction", and "Total Reward Optimization". Past client engagements include Nike, Lowes, Jack in the Box, CreditSuisse, Merck, Canadian Tire, British Airways, Qantas, Verizon, Government of Alberta, AztraZeneca, BMW and countless others. He was an executive at several major global consulting firms (most recently Ernst and Young) before starting Clever Trout Consulting.
Marketing, Public Policy and Human Capital Analytics
PRESS and BLOG
Thoughts, musings, and ruminations and press coverage
Excited to announce the formation of a new Public Policy, Marketing, and Human Capital Analytics Strategy company today called Clever Trout Consulting. Clever Trout specializes in helping companies on how to best engage stakeholders and optimize the return on their policy, marketing and...